SARARA

Our Name as Described by Sara:

When I picked the shop name I knew it was unique, but it also has a history….just like our products. In Brazil it describes someone of mixed descent. Brazilians are great with nicknames and mine was Sarara. At once it is a reference to my name, Sara, yet also a nod to the concept of “criolo”. Brazilian music such as the song lyrics to Olhos Coloridos – “Sarara Criolo” by Sandra de Sa, addresses the meaning of the word Sarara. The exploration of the diverse roots of the Americas, is something that continues to inspire me. Sarara can really truly only be defined in the Brazilian Portuguese language, but it is akin to Creole. It represents “beleza” in diversity and the beauty of life for me. It is also a word that is found in the languages of other cultures. For the Namunyak people of Africa it refers to an area they call Sarara or singing wells…The word Sarara in Samburu is “meeting place” and refers to this watering hole “the singing wells”, because it is where the leopards, elephants, and people go to meet and get water. I strive to present jewelry collections, which have a highly curated relationship to fashion, all wrapped up into a brand that embraces history, glamour, and what I think is the strength behind the word Sarara. For me has become a sense of peace in loving who you are, it’s curating, and celebrating your own style, while respecting the past.

Couture is loosely defined from the French as “high sewing” or “high dressmaking”, the creation by French fashion houses who meet legal requirements in France. They create custom clothing and accessories by very skilled hand, in many cases made in one of a kind or extremely limited examples. See Fashion Jewelry and Haute Couture, by Caroline Milbank. I choose couture as part of our name- in reference to the creation of handmade jewelry in our line, which strives for best practices in our applications. While this is very much a play on a word that has been very restricted and limited to France, I push the boundaries of what I consider high jewelry making. Also, my love of vintage haute couture led to the Sarara vintage collection.